PRIVACY BELEID


Privacy Policy | Beauty of Korea



Last updated: 11 August 2025





Intro- Who we are



This Privacy Policy explains how Beauty of Korea (the “Site” “we”) collects, uses, and shares your personal data when you visit or purchase through our Site.

By “Personal Information” we mean any data that can identify you as an individual, either directly or indirectly.





1.. Contact details



If you have questions after reading this policy, need more details about our privacy practices, or want to file a complaint, please reach out to us at:

📧 info@beautyofkorea.com





2. Information we collect



Depending on how you interact with the Site, we collect:


  • Device data (IP address, browser version, time zone, cookies, pages/products viewed, search terms, interactions).
    • Purpose: proper loading of the Site, analytics, optimization.
    • Source: automatically via cookies and pixels.
    • Shared with: Shopify, Google.

  • Order data (name, billing & shipping address, email, phone, payment info).
    • Purpose: order processing, payment, delivery, fraud checks, invoices, confirmations, and — if opted-in — marketing.
    • Source: provided directly by you.
    • Shared with: Shopify, Mollie, Pay.nl, Klarna, AfterPay.

  • Support data if you contact us (messages, complaints, attachments).
    • Purpose: assist with customer service.
    • Source: collected from you.






3. Sharing your data



We disclose Personal Information only as needed:


  • To power our store (via Shopify, see their policy: https://www.shopify.com/legal/privacy).
  • To payment providers (Mollie, Pay.nl, Klarna, AfterPay) for transaction handling. Klarna may assess your eligibility for their methods and tailor offers.
  • To comply with laws, subpoenas, or lawful requests.
  • To protect our rights, prevent fraud, or enforce our Terms.






4.  How we use Personal Information



We process your data for:


  • Order fulfillment: payments, shipping, returns, invoices.
  • Customer communication: order updates, responses to inquiries.
  • Marketing & behavioral advertising: sending relevant promotions, personalized ads, remarketing (via Google Ads, cookies, customer lists).
  • Site performance: analyzing usage and improving user experience.
  • Fraud detection: preventing suspicious or repeated failed transactions.



By providing your phone number, you consent to receive SMS updates & promotions. You can opt out anytime by following the instructions in the message.





5. Behavioural advertising & cookies



  • We use Google Analytics to understand site usage (see: https://www.google.com/policies/privacy/). You can opt out via: https://tools.google.com/dlpage/gaoptout.
  • We use Google Ads cookies and customer lists to personalize ads.
  • Some information is shared with advertising partners via cookies, pixels, or similar technologies.
  • You can opt out of targeted advertising here:
    • Google: https://www.google.com/settings/ads/anonymous
    • Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
    • Or via the DAA opt-out: https://optout.aboutads.info/.






6. Lawful basis (GDPR)



If you reside in the EEA, we process data under:


  • Your consent.
  • Contract necessity (fulfilling your order).
  • Legal obligations.
  • Legitimate interests (fraud prevention, marketing, store optimization), provided these don’t override your rights.






7. Retention & storage



  • We retain order data until you request erasure, unless law requires longer retention.
  • Your data may be initially processed in Ireland and transferred to Canada or the United States for storage and processing.






8. Automated decision-making



We do not engage in fully automated decision-making with legal or significant effects.

Shopify may use limited automated checks for fraud prevention, e.g.:


  • Temporary IP blacklists after failed transactions (few hours).
  • Temporary card blacklists linked to suspicious IPs (few days).






9. Your rights (EEA)



If you are an EEA resident, you may request to:


  • Access your Personal Information.
  • Correct, update, or erase data.
  • Transfer your data to another service.
  • Object to certain processing (e.g., direct marketing).
    Requests can be submitted via info@beautyofkorea.com.






10. Do Not Track



Currently, there is no industry standard on responding to “Do Not Track” signals. Therefore, our practices remain unchanged when such signals are detected.





11. Complaints



If you’re unhappy with how we handle your data, contact us at info@beautyofkorea.com.

If our response does not satisfy you, you have the right to file a complaint with your local Data Protection Authority.





Final note



We may update this Privacy Policy periodically to reflect changes in practices, regulations, or operations. Updates will be posted on this page with a revised “Last updated” date.